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Jenni Kayne

Sponsored · Exhibit 01 · Shearling Chair Hero

Upholstered in 100% Icelandic sheep shearling. That's the Brentwood Chair.

Natural variations in color and texture add depth and character to each piece. The Brentwood Chair is inspired by one of Jenni's favorite vintage chairs, built on a kiln dried alder wood frame. Made in the USA.

Brentwood Chair, Light Taupe Shearling.

Brentwood Chair
100% Icelandic sheep shearling

100%

Icelandic sheep shearling

JENNIKAYNE.COM

Meet the Brentwood Chair

Shop Accent Chairs
Format
Product hero
Persona
Home shoppers building a calm living room around one accent chair
Reason to buy
Icelandic sheep shearling
Funnel stage
Top of funnel
Product
Brentwood Chair
Lands on
Landing page

Why it should work. Leads with the one material fact this chair can claim, in the brand's own words.

Tests. Whether a material proof beats a style line for furniture shoppers.

Jenni Kayne

Sponsored · Exhibit 02 · Neckline Menu

Crewneck weather starts with 100% cashmere.

The Flynn Cashmere Crewneck sits in The Flynn Collection, next to the Flynn Cashmere V-Neck. Shop by material, choose 100% Cashmere, then pick your neckline: crewneck, V-neck, half-zip or turtleneck.

Shop The Flynn Cashmere Crewneck.

Claim to confirm with brand: Confirm 100% cashmere on the Flynn Crewneck

Crewneck, V-neck or half-zip?

Flynn Cashmere Crewneck

  • 100% Cashmere
  • Crewnecks & Pullovers
  • The Flynn Collection
  • Half-Zips & Turtlenecks
Flynn Cashmere Crewneck

JENNIKAYNE.COM

The Flynn Cashmere Crewneck

Shop Crewnecks & Pullovers
Format
Menu-card split, product photo
Persona
Knit lovers choosing between crewneck, V-neck and half-zip
Reason to buy
100% cashmere knits
Funnel stage
Middle of funnel
Product
Flynn Cashmere Crewneck
Lands on
Landing page

Why it should work. A menu card turns the sweater range into a quick choice of neckline.

Tests. Whether a menu layout lifts clicks from knitwear browsers.

Jenni Kayne

Sponsored · Exhibit 03 · Cocoon Event Offer

The Cashmere Cocoon Cardigan joins The Friends & Family Event: 25% Off.

Cashmere Cocoon Cardigan, Oatmeal, $445, part of The Cocoon. Shown with an upholstered bench and oiled leather mules. The Friends & Family Event brings 25% off, so the Cocoon is the piece to start with.

Shop The Cocoon Collection.

Claim to confirm with brand: Confirm event dates and eligible styles

Cashmere Cocoon Cardigan
The Friends & Family Event: 25% Off

Friends & Family: 25% Off

Cashmere Cocoon Cardigan, Oatmeal, $445

JENNIKAYNE.COM

Cocoon Cardigan, Friends & Family

Shop The Cocoon
Format
Offer on product photo
Persona
Cardigan shoppers waiting for the Friends & Family Event
Reason to buy
Friends & Family offer
Funnel stage
Bottom of funnel
Product
Cashmere Cocoon Cardigan
Lands on
Landing page

Why it should work. Puts the real event and a real price on one cardigan for ready-to-buy shoppers.

Tests. Whether an offer-over-photo beats a product-only ad at the bottom of the funnel.

Jenni Kayne

Sponsored · Exhibit 04 · Inside The Brentwood

The Brentwood Chair is made in the USA.

Upholstered in 100% Icelandic sheep shearling, set on a kiln dried alder wood frame with clear coat finished maple legs. The cushion is a high-density foam core wrapped with poly-fiber, a firm and comfortable blend.

Styling help is complimentary: styling@jennikayne.com.

Brentwood Chair
What's inside the Brentwood Chair
  1. 1Icelandic sheep shearling seat
  2. 2Kiln dried alder wood frame
  3. 3Clear coat finished maple legs
  4. 4High-density foam core

JENNIKAYNE.COM

Brentwood Chair, Made in the USA

Shop Accent Chairs
Format
Product photo, ingredient chips
Persona
Furniture buyers who read the spec before they order
Reason to buy
Made in the USA
Funnel stage
Middle of funnel
Product
Brentwood Chair
Lands on
Landing page

Why it should work. A numbered spec answers the questions a big furniture purchase raises.

Tests. Whether construction detail moves considered buyers.

Jenni Kayne

Sponsored · Exhibit 05 · Sweater Trio

Half-zip, V-neck, cardigan. Pick your Best-Selling Sweater.

Shop The Cashmere Half Zip, the Flynn Cashmere V-Neck or the Timber Cardigan. Three silhouettes, one edit of Best-Selling Sweaters from The Classics. Not sure where to start? Read An Essential Guide To Jenni Kayne Sweaters.

Shop All Sweaters.

Cashmere Half Zip

Cashmere Half Zip

Flynn Cashmere V-Neck

Flynn Cashmere V-Neck

Timber Cardigan

Timber Cardigan

Half-zip, V-neck or cardigan?

Best-Selling Sweaters

JENNIKAYNE.COM

Best-Selling Sweaters

Shop All Sweaters
Format
Three-photo collage
Persona
Sweater shoppers comparing a half-zip, V-neck and cardigan
Reason to buy
Best-selling sweaters
Funnel stage
Top of funnel
Product
Flynn Cashmere V-Neck
Lands on
Landing page

Why it should work. Three styles side by side give cold traffic a fast way into the range.

Tests. Whether a collage outperforms a single hero shot at the top of the funnel.

Jenni Kayne

Sponsored · Exhibit 06 · Coffee Table Event

Your coffee table, at The Friends & Family Event: 25% Off Home.

The Sur Rectangle Coffee Table sits in Furniture & Decor, next to Accent Chairs, Sofas & Sectionals and Dining Tables. The Friends & Family Event: 25% Off Home is on, so you can build the room around one table.

Shop Coffee Tables.

Claim to confirm with brand: Confirm event dates and eligible furniture

Sur Rectangle Coffee Table
The Friends & Family Event: 25% Off Home

25% Off Home: Friends & Family

JENNIKAYNE.COM

Sur Coffee Table, 25% Off Home

Shop Coffee Tables
Format
Full-bleed photo
Persona
Home shoppers furnishing a living room during the event
Reason to buy
Friends & Family offer
Funnel stage
Bottom of funnel
Product
Sur Rectangle Coffee Table
Lands on
Landing page

Why it should work. The home event line sits on the one table photo, so the offer is clear at a glance.

Tests. Whether a seal-on-photo works for furniture offers.

Jenni Kayne

Sponsored · Native 01 · Sweater Shortlist

Phone notes, fall sweater edition. Every line is a Jenni Kayne classic.

Flynn Cashmere V-Neck, Cashmere Cocoon Cardigan, Cashmere Fisherman Sweater: three shortlist names from The Classics, each with Cashmere in the name. Start with 100% Cashmere in Shop by Material and cross one off.

Shop The Classics.

Flynn Cashmere V-Neck

Notes

My fall sweater shortlist

  • Flynn Cashmere V-Neck for the office
  • Cocoon Cardigan for the couch
  • Fisherman for the weekend
  • 100% Cashmere only

JENNIKAYNE.COM

Fall Sweater Shortlist

Shop The Classics
Format
Notes app over product photo
Persona
Fall shoppers who keep a running shortlist in their notes app
Reason to buy
100% cashmere knits
Funnel stage
Middle of funnel
Product
Flynn Cashmere V-Neck
Lands on
Landing page

Why it should work. A notes-app list reads like a person planning a purchase.

Tests. Whether the customer voice beats brand voice for knitwear.

Jenni Kayne

Sponsored · Native 02 · Chair Group Chat

Texting a friend before buying the Brentwood Chair.

Reviews (2) on the Brentwood Chair: 5 out of 5 stars, 2 total reviews. Upholstered in 100% Icelandic sheep shearling, made in the USA, with complimentary styling help at styling@jennikayne.com.

Brentwood Chair. Made in the USA.

Claim to confirm with brand: Confirm which product the review count belongs to

Sam

Is the Brentwood Chair worth it?

Brentwood Chair

5 out of 5 stars, 2 total reviews. And the shearling is 100% Icelandic.

Ordering the Brentwood Chair.

JENNIKAYNE.COM

Brentwood Chair Reviews

Shop Accent Chairs
Format
Message thread with photo
Persona
Shoppers who ask a friend before a big furniture purchase
Reason to buy
Five-star reviews
Funnel stage
Bottom of funnel
Product
Brentwood Chair
Lands on
Landing page

Why it should work. A chat is how real buyers settle a big purchase, and the review count answers it.

Tests. Whether a small review count still works as proof.

Jenni Kayne

Sponsored · Native 03 · Classics Camera Roll

Camera roll from Sunday morning: The Classics, again.

The Story Behind the Classics Collection is one tap away from this camera roll. Jenni Kayne, founded in 2002, shapes the Classics around California-inspired design for the wardrobe and home.

Read the story, then shop The Classics.

Flynn Cashmere V-Neck
RecentsSunday
Morning
Edit

Camera roll: The Classics

JENNIKAYNE.COM

The Story Behind The Classics

Read The Story
Format
Camera-roll share
Persona
Shoppers who want the story behind a brand before the sweater
Reason to buy
Best-selling sweaters
Funnel stage
Top of funnel
Product
Flynn Cashmere V-Neck
Lands on
Landing page

Why it should work. Uses the brand's founding year and its Classics story as a low-pressure way in.

Tests. Whether origin content warms cold audiences.

Jenni Kayne

Sponsored · Native 04 · Flynn Poll

V-neck or crewneck? Vote, then shop The Flynn.

The Flynn Cashmere V-Neck or the Flynn Cashmere Crewneck. Both live in The Flynn Collection, both come from our 100% Cashmere shelf. Tell us your pick and we'll point you to the right neckline in Crewnecks & Pullovers.

Shop The Flynn Cashmere V-Neck.

Claim to confirm with brand: Confirm 100% cashmere on both Flynn styles

Flynn Cashmere V-Neck
Flynn Cashmere Crewneck

V-neck or crewneck?

Flynn Cashmere V-NeckFlynn Cashmere Crewneck

JENNIKAYNE.COM

Flynn V-Neck vs Crewneck

Shop The Flynn
Format
Stories poll
Persona
Cashmere shoppers torn between two Flynn necklines
Reason to buy
100% cashmere knits
Funnel stage
Middle of funnel
Product
Flynn Cashmere V-Neck
Lands on
Landing page

Why it should work. A two-option poll makes choosing feel like a game, not a commitment.

Tests. Whether a poll format drives product-page clicks.

Jenni Kayne

Sponsored · Meme 01 · Sweater Drake

Scrolling forever for a sweater? Start with the Best-Sellers.

Shop All Sweaters, sort by Best-Selling Sweaters, then pick your style: Crewnecks & Pullovers, Cardigans, Half-Zips or Turtlenecks. Jenni Kayne keeps the whole sweater lineup in one place.

Jenni Kayne sweaters, sorted by style.

Sweater shopping, simplified

Drake Hotline Bling meme about Jenni Kayne

Scrolling for a sweater that goes with everything

Shop All Sweaters, Best-Selling first

Jenni Kayne

JENNIKAYNE.COM

Shop All Sweaters

Shop All Sweaters
Format
Meme template, product swapped in
Persona
Shoppers who scroll sweaters without deciding
Reason to buy
Best-selling sweaters
Funnel stage
Top of funnel
Product
Flynn Cashmere V-Neck
Lands on
Landing page

Jenni Kayne

Sponsored · Meme 02 · Sweater Two Buttons

Half-zip or V-neck? Both are on the Best-Sellers shelf.

The Cashmere Half Zip and the Flynn Cashmere V-Neck both sit on our Best-Sellers page, and both are listed under 100% Cashmere in Shop by Material. Choosing is the hardest part. Check one, then the other, then the Classics.

Shop Best-Sellers.

Claim to confirm with brand: Confirm both styles are 100% cashmere

Two cashmeres, one decision.

Two Buttons meme about Jenni Kayne

Cashmere Half Zip

Flynn Cashmere V-Neck

Me, scrolling Shop Best-Sellers

Jenni Kayne

JENNIKAYNE.COM

Half-Zip vs V-Neck

Shop Best-Sellers
Format
Meme template, product swapped in
Persona
Shoppers stuck between two cashmere best-sellers
Reason to buy
100% cashmere knits
Funnel stage
Middle of funnel
Product
Flynn Cashmere V-Neck
Lands on
Landing page

Jenni Kayne

Sponsored · Meme 03 · Classics Doge

Founded in 2002. Still designing the Classics.

Jenni Kayne launched in 2002 and keeps California-inspired design at the center of the wardrobe and the home. The Classics Collection has its own story to read. Start with the Best-Selling Sweaters.

Read The Story Behind the Classics Collection.

Founded in 2002, built to stay

Buff Doge vs. Cheems meme about Jenni Kayne

Jenni Kayne, founded in 2002

A sweater trend from last week

Jenni Kayne

JENNIKAYNE.COM

Classics Since Day One

Read The Story
Format
Meme template, product swapped in
Persona
Shoppers who trust brands with a long track record
Reason to buy
Best-selling sweaters
Funnel stage
Top of funnel
Product
Flynn Cashmere V-Neck
Lands on
Landing page

Jenni Kayne

Sponsored · Meme 04 · Cashmere Brain

Four levels of sweater shopping. Level four is a filter.

Level one is any sweater. Level two is cashmere. Level three is the Flynn Cashmere V-Neck. Level four is Shop by Material, 100% Cashmere, then pick your neckline in The Flynn Collection.

Shop By Material: 100% Cashmere.

Four levels of cashmere

Expanding Brain meme about Jenni Kayne

Any sweater

A cashmere sweater

The Flynn Cashmere V-Neck

100% Cashmere in Shop by Material

Jenni Kayne

JENNIKAYNE.COM

Shop 100% Cashmere

Shop 100% Cashmere
Format
Meme template, product swapped in
Persona
Shoppers who filter by material before color
Reason to buy
100% cashmere knits
Funnel stage
Top of funnel
Product
Flynn Cashmere V-Neck
Lands on
Landing page

Jenni Kayne

Sponsored · Meme 05 · Timber Tuxedo

Upgrade the cardigan. Timber Cardigan, specifically.

The Timber Cardigan sits in Cardigans next to the Cashmere Cocoon Cardigan and the Cotton Cable Cardigan. Three names, three textures to try. Shop The Timber Cardigan first, then decide how refined you want the layer.

Shop The Timber Cardigan.

Plain cardigan? Meet Timber.

Tuxedo Winnie The Pooh meme about Jenni Kayne

A plain cardigan

The Timber Cardigan

Jenni Kayne

JENNIKAYNE.COM

The Timber Cardigan

Shop The Timber Cardigan
Format
Meme template, product swapped in
Persona
Cardigan shoppers who want an upgrade from basic
Reason to buy
Best-selling sweaters
Funnel stage
Middle of funnel
Product
Timber Cardigan
Lands on
Landing page

Jenni Kayne

Sponsored · Meme 06 · Table Distraction

Me, my old table, and the Sur Rectangle Coffee Table.

The Sur Rectangle Coffee Table lives in Furniture, Coffee Tables, with Accent Chairs and Sofas & Sectionals right beside it. The Friends & Family Event: 25% Off Home is the reason to look twice at the whole room.

Shop All Furniture.

Claim to confirm with brand: Confirm event dates and eligible furniture

Sorry, old coffee table

Distracted Boyfriend meme about Jenni Kayne

The Sur Rectangle Coffee Table

Me, with a living room plan

My old coffee table

Jenni Kayne

JENNIKAYNE.COM

Sur Coffee Table Event

Shop All Furniture
Format
Meme template, product swapped in
Persona
Home shoppers eyeing a new living room centerpiece
Reason to buy
Friends & Family offer
Funnel stage
Top of funnel
Product
Sur Rectangle Coffee Table
Lands on
Landing page

Jenni Kayne

Sponsored · Meme 07 · Shearling Debate

Change our mind: shearling belongs on an accent chair.

Upholstered in 100% Icelandic sheep shearling, the Brentwood Chair has a soft, plush texture, and natural variations in color and texture add depth and character to each piece. Tell us where we're wrong.

See the Brentwood Chair in Light Taupe Shearling.

Shearling belongs on accent chairs

Change My Mind meme about Jenni Kayne

Shearling is the best accent chair upholstery

Jenni Kayne

JENNIKAYNE.COM

Brentwood Chair Shearling

Shop Accent Chairs
Format
Meme template, product swapped in
Persona
Accent chair shoppers with strong opinions about texture
Reason to buy
Icelandic sheep shearling
Funnel stage
Middle of funnel
Product
Brentwood Chair
Lands on
Landing page

Jenni Kayne

Sponsored · Meme 08 · Cocoon Plan

The plan: cardigan first. Then the mules happen.

The Cashmere Cocoon Cardigan starts the outfit and the oiled leather mules finish it, both in this shoot. The Friends & Family Event: 25% Off is the reason to build the whole look, not just one piece.

Shop The Cashmere Cocoon Cardigan.

Claim to confirm with brand: Confirm event dates and eligible styles

Cardigan first. Then the mules.

Gru's Plan meme about Jenni Kayne

Wait for The Friends & Family Event: 25% Off

Add the Cashmere Cocoon Cardigan

Add the oiled leather mules too

Add the oiled leather mules too

Jenni Kayne

JENNIKAYNE.COM

Cardigan First, Mules Next

Shop The Cocoon
Format
Meme template, product swapped in
Persona
Outfit builders who always add one more piece
Reason to buy
Friends & Family offer
Funnel stage
Middle of funnel
Product
Cashmere Cocoon Cardigan
Lands on
Landing page

Photography and product names belong to Jenni Kayne. Every ad lands on a page in this package. Memes use real, recognizable templates with Jenni Kayne product photography composited in; template rights to clear before running. Hooks, personas and the texts shown inside memes and chats are proposed, not real customer quotes.